The main advantage of the one-day format described below is that it can foster the use of this method in a corporate environment. "One-day” refers to the period when everyone is in the room at the same time.

This day is not enough to get the full benefits of the process: there is some preparation work and follow-up once the day is done, allowing to go through all of the five modes of Design Thinking (according to the Stanford d.school model).